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calculate the contribution margin ratio of each product 639283

CVP application—eliminate product from operations? Body Sculpture, Inc., makes three models of high performance weight training benches. Current operating data are summarized here:

MegaMuscle

PowerGym

ProForce

Selling price per unit

$ 280

$ 400

$ 580

Contribution margin per unit

84

154

116

Monthly sales volume—units

6,000

4,000

2,000

Fixed expenses per month

Total of $1,280,000

Required:

a. Calculate the contribution margin ratio of each product.

b. Calculate the firm’s overall contribution margin ratio.

c. Calculate the firm’s monthly break even point in sales dollars.

d. Calculate the firm’s monthly operating income.

e. Management is considering the elimination of the ProForce model due to its low sales volume and low contribution margin ratio. As a result, total fixed expenses can be reduced to $1,080,000 per month. Assuming that this change would not affect the other models, would you recommend the elimination of the ProForce model? Explain your answer.

f. Assume the same facts as in part e. Assume also that the sales volume for the PowerGym model will increase by 1,000 units per month if the ProForce model is eliminated. Would you recommend eliminating the ProForce model? Explain your answer.

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