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brands acquired separately or as part of a business combination are capitalised if t 612363

Heineken N.V. (2011)

Notes to the consolidated financial statements [extract]

3. Significant accounting policies [extract]

(g) Intangible assets [extract]

(ii) Brands [extract]

Brands acquired, separately or as part of a business combination, are capitalised if they meet the definition of an intangible asset and the recognition criteria are satisfied. Brands acquired as part of a business combination are valued at fair value based on the royalty relief method. Brands acquired separately are measured at cost. […]

(iii) Customer-related and contract-based intangibles [extract]

Customer-related and contract-based intangibles are capitalised if they meet the definition of an intangible asset and the recognition criteria are satisfied. If the amounts are not material these are included in the brand valuation. The relationship between brands and customer-related intangibles is carefully considered so that brands and customer-related intangibles are not both recognised on the basis of the same cash flows. […]

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